PROPER CLOTH // ICELAND // F/W 2016

Experience the breathtaking landscape and unequivocal beauty of Iceland alongside Proper Cloth, a menswear brand out of NYC, as they invite you behind the shutter on this epic photoshoot adventure, featuring their Fall/Winter collection.

There is a story behind every photograph and in this short film, you get an exclusive look at what it takes to capture the perfect shot in one of the most beautiful places on the planet!